Cover of a book titled "Rollout" by Marisa Smith and Beth Fahey, with a foreword by Gino Wickman. The subtitle reads "Get your entire team running on EOS to achieve your vision." The background features a graphic of multiple people in a circle.
Black background with evenly spaced small orange dots arranged in a grid pattern used on the rollout book website for eos implementation.
EOS Impact logo with the word 'EOS' in large white letters, with the 'O' depicted as an orange lifebuoy with black lines, and the word 'IMPACT' in smaller white letters below, separated by two orange lines.

Rollout: Get Your Entire Team Running on EOS to Achieve Your Vision

You’ve implemented EOS®, and now it’s time to make it stick. ROLLOUT by Expert EOS Implementers™ Marisa Smith & Beth Fahey is your guide to engaging your entire organization, strengthening accountability, and bringing the EOS tools to life in every part of your business.

ROLLOUT serves as a reference you can come back to again and again as you:

  • Prepare and plan for a successful Rollout

  • Launch the vision and EOS beyond the leadership team

  • Integrate the EOS tools and disciplines into daily operations

  • Sustain results and commit to running on EOS…forever

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Now Available

Meet The Authors

Expert EOS implementer Marisa Smith with shoulder-length blonde hair wearing silver hoop earrings, a silver necklace, a white top, and a dark jacket, smiling outdoors with green foliage in the background.
Expert EOS implementer Beth Fahey with red hair and blue eyes smiling, wearing a light blue blazer, earrings, and a necklace, against an orange background.

As Expert EOS Implementers, Marisa Smith and Beth Fahey have guided leadership teams through every phase of the rollout journey, witnessing both spectacular successes and painful failures. This book distills those lessons into a practical guide that helps you avoid common pitfalls and accelerate your path to organizational alignment.

ROLLOUT: Get Your Entire Team Running on EOS to Achieve Your Vision is your roadmap from leadership team mastery to company-wide transformation—helping you create the disciplined, focused, accountable organization you’ve always envisioned.

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More About the Authors

Book Chapters

Each chapter of ROLLOUT walks you through a key step in taking EOS from a leadership-level framework to a company-wide way of operating. Here’s a look inside.

A black background with evenly spaced small orange dots arranged in a grid pattern used on the rollout book website for eos implementation.

1

2

3

4

5

6

7

8

The Journey to 100% Strong

What the Heck is Rollout?

Why Rollout is Hard

Getting Ready For Rollout

Planning Your Rollout

Introducing Your Vision and EOS

Rolling Out to Departments

Bringing Your Vision to Life

A black background with evenly spaced small orange dots arranged in a grid pattern used on the rollout book website for eos implementation.

9

10

Creating an Environment of Accountability

Running on EOS…Forever

A blue hardcover book titled "Rollout" by Marisa Smith and Beth Fahey written to help leaders rollout eos to their entire companies.

Take EOS from the Leadership
Team to the Whole Company

If you’ve already launched the Entrepreneurial Operating System® in your business, you know how powerful it can be. But getting everyone on board can be the toughest part.

ROLLOUT gives you a clear, practical roadmap to help every team member understand, embrace, and live EOS day to day. You’ll learn how to communicate your vision effectively, cascade the tools throughout your organization, and create a culture where everyone rows in the same direction.

Black background with evenly spaced small orange dots arranged in a grid pattern used on the rollout book website for eos implementation.
Black background with evenly spaced small orange dots arranged in a grid pattern used on the rollout book website for eos implementation.

What EOS Leaders Are Saying

  • Headshot of Gino Wickman, author of traction & shine, creator of EOS.

    "Eighty percent of your EOS results come from rolling out the five foundational tools properly to everyone in your company. This book provides a step-by-step roadmap to help you do exactly that. Marisa and Beth understand both the psychology of change and the real-world challenges of taking EOS to the next level—and they'll show you how to make it happen."

    — Gino Wickman, Author of Traction & Shine, Creator of EOS®

  • Headshot of Rene Boer, author of 'how to be a great boss' wearing a blue checkered shirt, against a dark background.

    This is the definitive guide for you to implement the Five Foundational Tools of EOS. It’s also your moment of truth. Understand, teach, and embrace these simple tools to maximize the growth of your organization.”

    - Rene Boer, Author “How to be a Great Boss”

  • Headshot of Jill Young, an expert EOS Implementer with blonde hair and blue eyes

    "I am SO excited about this book and can't wait to start using it with my clients! Leadership team alignment is critical to gaining traction, but Rollout is where the magic really starts to happen for companies running on EOS. The practical tools and insights in this book will make all the difference for companies ready to fully embrace EOS and see real transformation in their organizations."

    — Jill Young, Expert EOS Implementer

  • Headshot of Dan Hirst, an integrator at Barrett and Stokley.

    "I had implemented EOS once before, but it was challenging to create a clear rollout plan. This time, with the book in hand, the difference was striking. As a practical guide, it helped us design a comprehensive rollout plan we could actually follow and gave our team the confidence and clarity we needed."

    — Dan Hirst, Integrator at Barrett and Stokely

  • Headshot of Elizabeth Davis, who is a certified EOS Implementer.

    “If you're serious about unlocking the full power of EOS across your entire organization, this is your blueprint for success. A must-read for every EOS company and EOS Implementer.”

    - Elizabeth Davis, Certified EOS Implementer

  • Headshot of Rick Wilson, Integrator, Coach, and founding member of the true integrator community.

    “ROLLOUT is "THE" EOS book I've been waiting for since 2012. After working in over 35 companies that run on EOS, I can confirm that every Rollout is unique and, yes, hard. With ROLLOUT, I finally have a clear guidebook that explains why and provides proven tools and methods to navigate the Rollout journey. If you are genuinely ready to "Take EOS to the Next Level", you must read this book!”

    - Rick Wilson, Integrator, Coach, and Founding Member of the True Integrator™ Community

  • Headshot of Jeremy Lopatin, a professional EOS implementer.

    "This is the EOS book I've always dreamed of but never thought to ask for! Every single page is steeped in wisdom, nuance, and compassion for the reader. Outside of Traction, I believe this book will become one of the single most helpful EOS references out there—discussing the full sweep of potential rollout paths, circumstances, and considerations that will genuinely increase clients' confidence in their EOS journey."

    — Jeremy Lopatin, Professional EOS Implementer

  • A professional headshot of Mike Gruely, a certified EOS Implementer.

    This book is incredibly practical and addresses a critical need for companies running on EOS. Rollout is an area where many leadership teams struggle with what to do, how to do it, and what success looks like. This book guides them through one of the most important processes an EOS company will execute. It serves as both a reference guide and workbook, including helpful tools for effective execution that teams can actually use and remember."

    — Mike Gruley, Certified EOS Implementer

  • A professional headshot of Scott Longfellow, an integrator at Huyett.

    "As a multi-location company, this book provided the clear, practical guidance we needed to roll out EOS across all our business units while ensuring we kept the culture we have invested so much time and energy in. Several points of guidance throughout the book helped shape our thinking about what really mattered in our rollout, and it sharpened and unified our message."

    — Scott Longfellow, Integrator at Huyett

Get Your Copy Today

Don’t let EOS stop at the leadership level.
Get the guide that shows you how to activate it across your entire company.

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