Cover of a book titled "Rollout" by Marisa Smith and Beth Fahey, with a foreword by Gino Wickman. The subtitle reads "Get your entire team running on EOS to achieve your vision." The background features a graphic of multiple people in a circle.
Black background with evenly spaced small orange dots arranged in a grid pattern used on the rollout book website for eos implementation.
EOS Impact logo with the word 'EOS' in large white letters, with the 'O' depicted as an orange lifebuoy with black lines, and the word 'IMPACT' in smaller white letters below, separated by two orange lines.

Rollout: Get Your Entire Team Running on EOS to Achieve Your Vision

You’ve implemented EOS®, and now it’s time to make it stick. Rollout by Marisa Smith & Beth Fahey is your guide to engaging your entire organization, strengthening accountability, and keeping the EOS tools alive in every part of your business.

Available in January 2026 on Your Favorite Platform!

Meet The Authors

Expert EOS implementer Marisa Smith with shoulder-length blonde hair wearing silver hoop earrings, a silver necklace, a white top, and a dark jacket, smiling outdoors with green foliage in the background.
Expert EOS implementer Beth Fahey with red hair and blue eyes smiling, wearing a light blue blazer, earrings, and a necklace, against an orange background.

As Expert EOS Implementers, Marisa Smith and Beth Fahey have guided leadership teams through every phase of the rollout journey, witnessing both spectacular successes and painful failures. This book distills those lessons into a practical guide that helps you avoid common pitfalls and accelerate your path to organizational alignment.

ROLLOUT: Get Your Entire Team Running on EOS to Achieve Your Vision is your roadmap from leadership team mastery to company-wide transformation—helping you create the disciplined, focused, accountable organization you’ve always envisioned.

Get Your Copy
More About the Authors

Book Chapters

Each chapter of Rollout walks you through a key step in taking EOS from a leadership-level framework to a company-wide way of operating. Here’s a look inside.

A black background with evenly spaced small orange dots arranged in a grid pattern used on the rollout book website for eos implementation.

1

2

3

4

5

6

7

8

The Journey to 100% Strong

What the Heck is Rollout?

Why Rollout is Hard

Getting Ready For Rollout

Planning Your Rollout

Introducing Your Vision and EOS

Rolling Out to Departments

Bringing Your Vision to Life

A black background with evenly spaced small orange dots arranged in a grid pattern used on the rollout book website for eos implementation.

9

10

Creating an Environment of Accountability

Running on EOS…Forever

A blue hardcover book titled "Rollout" by Marisa Smith and Beth Fahey written to help leaders rollout eos to their entire companies.

Take EOS from the Leadership
Team to the Whole Company

If you’ve already launched the Entrepreneurial Operating System® in your business, you know how powerful it can be. But getting everyone on board can be the toughest part.

Rollout gives you a clear, practical roadmap to help every team member understand, embrace, and live EOS day to day. You’ll learn how to communicate your vision effectively, cascade the tools throughout your organization, and create a culture where everyone rows in the same direction.

Black background with evenly spaced small orange dots arranged in a grid pattern used on the rollout book website for eos implementation.
Black background with evenly spaced small orange dots arranged in a grid pattern used on the rollout book website for eos implementation.

What EOS Leaders Are Saying

"Eighty percent of your EOS results come from rolling out the five foundational tools properly to everyone in your company. This book provides a step-by-step roadmap to help you do exactly that. Marisa and Beth understand both the psychology of change and the real-world challenges of taking EOS to the next level—and they'll show you how to make it happen."

— Gino Wickman, Author of Traction & Shine, Creator of EOS®

"I am SO excited about this book and can't wait to start using it with my clients! Leadership team alignment is critical to gaining traction, but Rollout is where the magic really starts to happen for companies running on EOS. The practical tools and insights in this book will make all the difference for companies ready to fully embrace EOS and see real transformation in their organizations."

— Jill Young, Expert EOS Implementer

"I had implemented EOS once before, but it was challenging to create a clear rollout plan. This time, with the book in hand, the difference was striking. As a practical guide, it helped us design a comprehensive rollout plan we could actually follow and gave our team the confidence and clarity we needed."

— Dan Hirst, Integrator at Barrett and Stokely

Get Launch Updates

The book drops January 2026. Get on the list for early access and exclusive resources.